Logo redesign based on the concept of the Carnival Barker i.e the person who announces and brings the crowd in to the carnival. He remains faceless yet is instrumental in keeping the crowds attention while the main performer – magician, strongman, etc awaits. It is the apt metaphor for 1Stop and the text is written as 1stop to enable brand recall & remembering the name of the website URL. The motto “Our voice – Your brand” adds to the understanding that we are here to promote you and your business with our resources. The words voice, your and brand are in bold so they can also read as “voice your brand” – another twist on the motto. The yellow highlighted text in between elaborates what exactly the core competency is as well as adds a dash of color and brightness.